Our founder, Harli, has over 10 years of experience in the beauty industry. Having trained in Level 2 & 3 Beauty Therapy, she then chose to specialise in eyelash extensions for her career. After a successful 10 years in doing this, she had just about come across most challenges from allergic reactions to clients coming in with severe lash damage from poorly applied work.

Harli is dedicated to building a brand where strip lashes can live alongside eyelash extensions - where clients can choose the best of both worlds! Eyelash extensions for everyday wear, ease in the mornings and a pamper because they deserve it to strip lashes that clients can wear because they're allergic to extensions, can't afford the upkeep of extensions or have lost their natural lashes to cancer, alopecia or trichotillomania, etc.

Signed by H isn't a brand that will tarnish the eyelash extension industry like other brands as Harli loves both! She wants to use her knowledge in lashes to create strip lashes that are lightweight, easy to apply and are afforable.